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You trying to grow your biz? Pitching your offer? Stuck explaining what you do to people who don’t get it? Or just done watching others win while you wait?

You need to understand these selling principles, it’s critical!☝🏻

Consider this list as your cheat sheet if you want to understand how it (really) works and your shortcut to real growth 📈

1. People buy with emotion,then justify with logic

2. Sell the transformation, not the product

3. Tell your prospect your price, then remain silent

4. It’s easier to sell an offer that solves a pain than one fulfilling a desire

5. Study psychology, cognitive biais and body language

6. Have a solid guarantee will get you more sales than refund

7. Copywriting is 80% research and 20% writing

8. Meet a demand, don’t try to create one

9. People don’t really care about your offer but what it can do for them

10. Use pictures for testimonials will make them more believable

11. You don’t need a 2000$ MacBook, 297$ logo or 87000$ degree to start a business

12. You become wealthy by becoming valuable, then becoming scarce

13. The market isn’t saturated, your offer just sucks

14. There is no such thing as too high of price, only too little value

15. Always be specific in numbers and words, don’t use broad and generic ones

16. A happy customer is the most powerful form of marketing

17. Always listen first (actively)

18. Use the words “You” or “Your” in your copy to make it more engaging

19. Use strong headlines to steal attention and hooks to keep it

20. An average product with great marketing will always outsell a great product with bad marketing

21. Selling a good product in a bad market is a losing battle

22. Anticipate and handle any objections in a FAQ format

23. Never sacrifice your reputation for money

24. Use 0 to hero story as your most powerful asset

25. Social proof + scarcity + urgency + risk free guarantee + bonuses = irresistible offer formula

26. People want to see attractive high quality visuals of your product in use

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